The Video Gear List

The following video gear list will allow you to build a video studio that looks and sounds 95% as good as what you can see in my videos, such as:

I’ve picked gear to optimize for high quality on a realistic budget. This is an entire professional YouTube studio for less than $4,000. Some of these picks (including camera, lens, and mic) are “budget” alternatives to what I personally use – however, in most cases they are capable of producing results that are just as good for web/YouTube video.

If you’re curious, I film on a Canon C70 ($5,499) with a RF 28-70mm lens ($3,099), and use an Earthworks ICON Pro microphone for audio ($499). These are overkill for what I do, but I have no chill.

Before you go buying anything on this list, I want to be clear: This gear list is intended to help you build a studio setup that is similar to mine.

You do not need any of this gear in order to be a successful content creator. In fact, these days all you really need is your phone.

Here’s a 1 million-view video from Ichika Nito (2.38 million subscribers), clearly showing that he films everything on an iPhone:

Here are the main things that will help you succeed as a creator:

  • Be interesting
  • Tell great stories
  • Be creative
  • Make people feel good. That’s how they remember you.
  • Have good audio. People will forgive less-than-stellar video quality, but bad audio is actually painful.

If you already have a smartphone, I would encourage you to try making a few videos using it – especially if you don’t currently have a budget for video gear.

I’m a gearhead, and I enjoy creating collections of gear recommendations. My intention in creating this page was to scratch that itch and help people get to that “next level” of production value.

But I want to emphasize that it’s not necessary, and it can easily become a distraction that leads you to believe you don’t need to invest in the points listed above.

  1. Sony Alpha A6600 Mirrorless Camera
  2. Sony Alpha A6600 Mirrorless Camera
    $1,398.00
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 06:55 pm GMT
  3. Sigma 16mm f/1.4 Sony E Lens
  4. Sigma 16mm f/1.4 Sony E Lens
    $372.00
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 07:00 pm GMT
  5. Audio-Technica ATR2100x-USB Microphone
  6. Audio-Technica ATR2100x-USB  Microphone
    $79.00
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 06:48 pm GMT
  7. InnoGear Microphone Arm Stand
  8. InnoGear Microphone Arm Stand
    $45.99

    Gotta have a mic arm for your mic!

    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 07:10 pm GMT
  9. amaran 200x S 200W Bi-Color LED Video Light
  10. amaran 200x S 200W Bi-Color LED Video Light
    $349.00
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 04:48 pm GMT
  11. Aputure amaran COB 60d Video Light
  12. Aputure amaran COB 60d Video Light
    $169.00
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 04:29 pm GMT
  13. NEEWER 35.4''/90cm Octagonal Softbox
  14. NEEWER 35.4''/90cm Octagonal Softbox
    $80.03
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:12 pm GMT
  15. Neewer Desk Mount LED Video Light
  16. Neewer Desk Mount LED Video Light
    $99.99
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:14 pm GMT
  17. Impact Heavy-Duty Air-Cushioned Light Stand
  18. Impact Heavy-Duty Air-Cushioned Light Stand
    $55.95
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 07:18 pm GMT
  19. Neewer 10ft C-Stand
  20. Neewer 10ft C-Stand
    $149.49
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 04:59 pm GMT
  21. ABCCANOPY Sandbag Photography Bags
  22. ABCCANOPY Sandbag Photography Bags
    $21.95

    Buy sand locally; it's not worth paying to ship it. These bags are good though.

    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:04 pm GMT
  23. Godox TL60 2-Light Kit RGB Tube Light
  24. Godox TL60 2-Light Kit RGB Tube Light
    $479.00
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:21 pm GMT
  25. 5-in-1 Oval Light Reflector
  26. 5-in-1 Oval Light Reflector
    $20.99
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:24 pm GMT
  27. NEEWER Photo Studio Heavy Duty Metal Clamp for Reflectors
  28. NEEWER Photo Studio Heavy Duty Metal Clamp for Reflectors
    $25.99
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:28 pm GMT
  29. SanDisk 256GB Extreme PRO SDXC UHS-I Card
  30. SanDisk 256GB Extreme PRO SDXC UHS-I Card
    $45.89
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:35 pm GMT
  31. Savage Seamless Background Paper - #20 Black
  32. Savage Seamless Background Paper - #20 Black
    $109.99
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:46 pm GMT
  33. NEEWER Backdrop Stand 10ft x 7ft
  34. NEEWER Backdrop Stand 10ft x 7ft
    $38.99
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:49 pm GMT
  35. 24 Pack Acoustic Foam Panels – 2 Inches Thick
  36. 24 Pack Acoustic Foam Panels – 2 Inches Thick
    $36.99
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 05:55 pm GMT
  37. The Padcaster Parrot Teleprompter
  38. The Padcaster Parrot Teleprompter
    $109.00
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 06:00 pm GMT
  39. Moukey Wireless Page Turner
  40. Moukey Wireless Page Turner
    $59.99
    Buy Now

    I'll earn a commission if you click this link and make a purchase at no additional cost to you.

    06/07/2023 06:08 pm GMT
    Lasso Brag

You can see a whole breakdown of the gear I use, and how I produce videos, in this video:

About the Author

My name is Thomas Frank, and I'm a Notion-certified writer, YouTuber, and template creator. I've been using Notion since 2018 to organize my personal life and to run my business and YouTube channel. In addition to this formula reference, I've created a free Notion course for beginners and several productivity-focused Notion templates. If you'd like to connect, follow me on Twitter.

🤔 Have an UB Question?

Fill out the form below and I’ll answer as soon as I can! ~Thomas

🤔 Have a Question?

Fill out the form below and I’ll answer as soon as I can! ~Thomas