The Video Gear List

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The following video gear list will allow you to build a video studio that looks and sounds 95% as good as what you can see in my videos, such as:

I’ve picked gear to optimize for high quality on a realistic budget. This is an entire professional YouTube studio for less than $4,000. Some of these picks (including camera, lens, and mic) are “budget” alternatives to what I personally use – however, in most cases they are capable of producing results that are just as good for web/YouTube video.

If you’re curious, I film on a Canon C70 ($5,499) with a RF 28-70mm lens ($3,099), and use an Earthworks ICON Pro microphone for audio ($499). These are overkill for what I do, but I have no chill.

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Before you go buying anything on this list, I want to be clear: This gear list is intended to help you build a studio setup that is similar to mine.

You do not need any of this gear in order to be a successful content creator. In fact, these days all you really need is your phone.

Here are the main things that will help you succeed as a creator:

  • Be interesting
  • Tell great stories
  • Be creative
  • Make people feel good. That’s how they remember you.
  • Have good audio. People will forgive less-than-stellar video quality, but bad audio is actually painful.

If you already have a smartphone, I would encourage you to try making a few videos using it – especially if you don’t currently have a budget for video gear.

I’m a gearhead, and I enjoy creating collections of gear recommendations. My intention in creating this page was to scratch that itch and help people get to that “next level” of production value.

But I want to emphasize that it’s not necessary, and it can easily become a distraction that leads you to believe you don’t need to invest in the points listed above.

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You can see a whole breakdown of the gear I use, and how I produce videos, in this video:

About the Author

My name is Thomas Frank, and I'm a Notion-certified writer, YouTuber, and template creator. I've been using Notion since 2018 to organize my personal life and to run my business and YouTube channel. In addition to this formula reference, I've created a free Notion course for beginners and several productivity-focused Notion templates. If you'd like to connect, follow me on Twitter.