Last updated: January 8, 2026
This privacy policy describes how Business Things and Whatnot, LLC (“we,” “us,” or “our”) collects, uses, and shares information when you visit thomasjfrank.com (the “Site”).
Copy link to headingInformation We Collect
Information you provide directly: When you subscribe to our email newsletter, we collect your email address. This information is provided voluntarily when you complete a signup form on our Site.
Information collected automatically: When you visit our Site, we automatically collect certain information about your device and your visit, including your IP address, browser type, operating system, referring URLs, and information about how you interact with the Site. We collect this information using cookies and similar technologies.
Copy link to headingHow We Use Your Information
We use the information we collect to operate and improve our Site, send you email newsletters and updates you have requested, analyze Site traffic and usage patterns, protect against spam and abuse, and deliver and optimize content.
Copy link to headingLegal Bases for Processing
If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, we rely on the following legal bases to process your personal information:
Consent: We process your email address for newsletter communications only with your consent. You can withdraw consent at any time by unsubscribing.
Legitimate interests: We process analytics and technical data to understand how visitors use our Site, improve our content, and ensure the security of our services.
Contract performance: If you purchase products from us, we process your information as necessary to fulfill your order.
Copy link to headingThird-Party Services
We use the following third-party services that may collect information about you:
Kit (formerly ConvertKit): We use Kit to manage our email newsletter. When you subscribe, your email address is stored by Kit. Kit may also collect information about how you interact with our emails. You can review Kit’s privacy policy at kit.com/privacy.
Google Analytics 4: We use Google Analytics to understand how visitors use our Site. Google Analytics collects information such as how often you visit, what pages you view, and what other sites you visited before coming to our Site. Google Analytics uses cookies to collect this information. You can learn more about how Google uses data at google.com/policies/privacy/partners.
Cloudflare: We use Cloudflare for content delivery, performance optimization, and security. Cloudflare may collect technical information such as your IP address to provide these services. You can review Cloudflare’s privacy policy at cloudflare.com/privacypolicy.
Google Fonts and Font Awesome: We use Google Fonts and Font Awesome to display fonts and icons on our Site. When you visit our Site, your browser may download fonts from Google or Font Awesome servers, which may log your IP address.
YouTube: Our Site contains embedded YouTube videos. These videos use a privacy-enhanced embed that only loads when you click to play. Once loaded, YouTube may collect information about your viewing activity in accordance with Google’s privacy policy.
Lemon Squeezy: If you purchase products from us, the checkout process is handled by Lemon Squeezy on their hosted pages (shop.thomasjfrank.com). Lemon Squeezy collects payment and order information as described in their privacy policy at lemonsqueezy.com/privacy.
Circle: We use Circle to host our community platform at community.thomasjfrank.com. When you join our community, Circle collects your account information and activity within the community. You can review Circle’s privacy policy at circle.so/privacy.
Copy link to headingAffiliate Links
Our Site contains affiliate links, including links to Amazon.com through the Amazon Associates program. When you click an affiliate link and make a purchase, we may earn a commission. These affiliate programs use cookies to track referrals. Amazon’s privacy practices are described in their privacy notice at amazon.com/privacy.
Copy link to headingCookies
We use cookies and similar tracking technologies to collect information about your browsing activity. Cookies are small text files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until they expire or you delete them). You can control cookies through your browser settings. Note that disabling cookies may affect certain features of our Site.
Copy link to headingSale of Personal Information
We do not sell your personal information to third parties.
Copy link to headingYour Rights
Depending on your location, you may have certain rights regarding your personal information, including the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your information, opt out of certain data collection or processing, and withdraw consent where processing is based on consent. To exercise any of these rights, please contact us using the information below.
Email opt-out: You can unsubscribe from our email newsletter at any time by clicking the unsubscribe link at the bottom of any email.
Copy link to headingData Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Email subscriber information is retained until you unsubscribe.
Copy link to headingChildren’s Privacy
Our Site is not directed to children under 18, and we do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us so we can delete it.
Copy link to headingSharing Your Information
Service providers: We share your information with the third-party service providers listed in this policy as necessary to operate our Site and provide our services.
Business transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Legal requirements: We may disclose your information where required to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.
Copy link to headingDo-Not-Track Signals
Most web browsers include a Do-Not-Track (DNT) feature or setting. Because there is no uniform standard for recognizing or responding to DNT signals, we do not currently respond to DNT browser signals. If a standard for online tracking is adopted that we must follow in the future, we will update this policy accordingly.
Copy link to headingChanges to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date.
Copy link to headingContact Us
If you have questions about this privacy policy or our data practices, please contact us at:
Business Things and Whatnot, LLC
500 Locust St. #121
Des Moines, IA 50309
Email: [email protected]