My 1% Rule Journal

Our work is reader-supported; if you buy through our links, we may earn an affiliate commission.

In my work, I aim to follow the 1% Rule: With each new piece of work, I strive to improve my craft by 1%. Over time, as long as I’m consistent in publishing new work, those 1% improvements really add up.

As a YouTuber, my main craft is producing videos; this means that for each new video, I focus on one or a few small elements and attempt to improve my skills with them. It also means that I try my best not to get mired in perfectionism, attempting to make quantum leaps.

I think it would be useful – both for myself and for others – to keep a journal about the incremental improvements I make with each new video. This page will serve that purpose.

If you’d like to learn more about the 1% Rule, watch this video:

Onto the journal.

Published: 5/24/20


  • Tony (my editor) and I learned how to create volumetric fog and dusty particle effects, which are used in the section cards
  • Learned how to create interesting background lighting behind props
  • More practice with my edelkrone jib to get some of the coffee b-roll shots

Published: 5/16/20


  • Lots of effort put into the thumbnail’s composition; it stitches multiple pictures together (see the process in the Production highlight reel on my Instagram profile)
  • Heavy, heavy sound design – made use of a lot of panning, reverb, and clip-specific EQ to achieve a better mix
  • Learned how to create a rising number counter in After Effects, along with a manually-created LCD screen effect
  • First use of a 360 camera

Published 5/9/20


  • – Spent a lot of time learning new techniques in Lightroom and Photoshop for making better thumbnails. Can you believe I didn’t know what the burn and dodge tools did before this?
  • While I didn’t have time to work it into this video, I started learning Adobe Illustrator this week. Next week’s video will have some dope motion graphics as a result!

Published 5/1/20


  • Taught myself how to do that cool low-framerate effect for animations
  • Added sound design for movement that’s not just standard whooshes – I think a whoosh would not have paired well with the low-framerate animation.
  • There’s also a mistake I learned from here – the overhead cam was set to auto white-balance, which did not play well with the iPhone screen’s constantly shifting True Tone.

Published 4/30/20


  • Used a second camera on a slider to mix up the A-roll. The crews I’ve worked with on my Skillshare classes have done this, but I’d never done it myself. Couldn’t bring myself to cut to Camera B without looking at it, though.
  • Got a lot better at using multi-camera sequences. There are three “cameras” running – the two normal cameras, plus a screen recording. Making them all a multi-cam sequence kept everything in sync; I was then able to make copies of that multi-cam sequence, using the 2nd for the screen recording and tweaking its timing relative to the main copy in order to make things smoother.
  • Learned how to reverse a clip for this video! Bet you can’t figure out which clip is reversed (hint: It could be video or audio)
  • Got better at taking photos with the intention of combining them together through masking. Yep, the thumbnail is a lie. Can you guess how?

Published 4/27/20


  • Focused on learning how to add in a bit of skit comedy, inspired by UpIsNotJump. As with the addition of voice-over segments, the idea here is to mix things up occasionally throughout the video in order to keep the energy high.
  • Scripting and writing – this is one of most tightly scripted videos I’ve made (to accommodate the skits).
  • Sound design – experimented with automating the parameters of the reverb in the intro in order to make it change over time.

Published: 4/1/20


  • Set-building: This was the first set I built using the new paper backdrop, which I also had to learn how to install. I learned how to use a hidden Quasar light to create the gradient, and built cardboard flags to control light spill for the background and hair lights.
  • I wanted the reel-to-reel to spin continuously and never skip due to a jump cut. So I had to film the video twice and alternate angles anytime I didn’t cover up a cut with B-roll
  • Combined two different creative LUTs to achieve more retro looking skin tones. I also experimented with masked/feathered color grading layers on the sides that have the “faded film” slider pushed up, which did an ok job of simulating a bit of haze without making the middle section look too faded.
  • Got a bit better at EQ’ing the dialogue – though I did screw up with the mic positioning on the wide shot, which is why it’s a bit echo-y when I lean forward.
  • Got some practice setting up a the cameras and lighting to make a remote “interview” look good (Martin’s Kitchen System segment)

Published: 3/30/20


  • Combined multiple different sound effects to create a more convincing sound for the printer smashing shot
  • Got better at using background lighting for the set (I feel this set is much more well-balanced than the one I made for the habit-tracking video)
  • Collabs. Lots of cameos in this video, and for me, getting everyone onboard and collecting footage was an organization and collaboration upgrade.
  • The new llama transitions use cool transitions that I found in Premiere Composer
  • Got better at mounting the C500 in overhead/high-up positions for varied shot angles
  • The hallway shot used a 100mm lens. Before this, I’d often read about using longer lenses to get a unique look for “wide” shots, but I hadn’t tried it.

Published: 2/29/20


  • Delegation: I had to fly to a conference and speak at it right after filming this video, so the entirety of the edit and b-roll was done by Martin and Tony. Delegation – and the act of letting go – is a skill in and of itself; it’s also one that I struggle with quite a bit.

Published: 2/26/20


  • I went a bit overboard on this video. The intro attempted to pay homage to Edgar Wright, and it alone took several days and forced us to learn a ton of new stuff.
  • We recorded actual foley audio for the intro sequence
  • I also bought access to the Hybrid Library, and learned how to do an OML export. The entire video’s sound was mixed in Audition, not Premiere.
  • Script-writing improvements: All the actions and lines in the intro were scripted.
  • Better script formatting in Notion, with table of contents added for easy navigation, color-coded headings that denote on-camera or V/O segments, etc. Still trying to figure out how to make this work with our traditional B-roll list template.
  • Eye zoom animation required learning a bunch of new After Effects techniques. Masking and zooming with a virtual camera were things I already knew how to do, but refined here. I also automated the parameters of chromatic abberation and distortion effects to make the zoom more convincing.

🤔 Have an UB Question?

Fill out the form below and I’ll answer as soon as I can! ~Thomas

🤔 Have a Question?

Fill out the form below and I’ll answer as soon as I can! ~Thomas